Privacy Policy

Lycheeks Privacy Policy

Last updated: June 30, 2025

At Lycheeks, we are deeply committed to safeguarding your privacy and managing your personal data with transparency and care. This Privacy Policy describes how Lycheeks (referred to as "we", "our", or "us") collects, uses, shares, and protects personal information across our websites, services, products, and digital experiences, including those enhanced or powered by artificial intelligence (AI).

This policy applies to your interactions with Lycheeks online (such as via our website), through digital tools, web platforms, apps, AI-generated services, or through direct communication with us—whether as a visitor, user, customer, partner, or collaborator. We encourage you to read this Privacy Policy carefully to understand:
• What types of personal information we collect;
• How and why we collect and process it;
• What your privacy rights are and how to exercise them.

We also provide feature-specific or service-specific privacy information where relevant—especially where certain tools or features require access to personal data. You may be presented with additional privacy disclosures when using those services, which should be read in conjunction with this general policy. These notices are designed to help you make informed choices before enabling or engaging with any data-sensitive functionality.

If you have questions, concerns, or requests related to privacy or data protection, please refer to the contact section at the bottom of this document. You can also access specific guidance related to data handling and individual rights within each section of this policy, outlined below.

What Constitutes Personal Data

At Lycheeks, we believe privacy is a universal right—regardless of your nationality, location, or jurisdiction. For this reason, we apply consistent privacy principles globally, treating any data that relates to an identifiable individual as personal data, whether or not local laws classify it that way.

Personal data includes any information that:
• Directly identifies you, such as your name, email address, or billing details.
• Indirectly identifies you — such as an IP address, device identifier, or user ID, when it can reasonably be used to recognize you individually, either alone or in combination with other data.
• We may also collect information that does not, on its own, identify you, such as anonymized or aggregated data. When this type of information is not linked to an individual, it is considered non-personal data. If non-personal data is ever combined with personal data in a way that could identify you, we will treat the combined data as personal data under this policy.

This Privacy Policy governs how Lycheeks handles personal data in all interactions with our brand—whether you’re browsing our website, participating in a digital design showcase, using AI-powered creative tools, purchasing artwork, or contacting our team directly. It applies equally to in-person interactions, digital features, creative interfaces, and support services.

Please note that our website or platform may include links to external services, third-party providers, or content platforms. These third parties operate independently and are responsible for their own privacy practices. We recommend reviewing their respective privacy policies before engaging with them, as Lycheeks is not responsible for how those services manage personal data.

Types of Personal Data We Collect

At Lycheeks, we aim to balance exceptional digital experiences with strong data privacy. We collect only the personal data necessary to support our creative tools, enhance your experience, and deliver relevant content and services—never more.

The type of data we collect depends on how you engage with us. Whether you’re browsing our platform, using AI-powered design features, purchasing a digital artwork, or subscribing to our newsletter, we may collect some or all of the following categories of personal information:

•

Account information

: details related to any user account you create on our platform, including your username, password (encrypted), age, preferred language, and account activity;

•

Contact information

: your name, email address, mailing address, phone number, or other contact details you provide through forms, subscriptions, or customer support;

•

Payment and Billing Information

: data needed to process your purchases or subscription, such as billing address, payment card details, and transaction history. This data may be securely handled by trusted third-party payment providers;

•

Device and Technical Information

: information about the device and software you use to access our platform, such as browser type, operating system, IP address, screen resolution, and device identifiers;

•

Usage Data

: details of your interactions with our website and services, including pages visited, time spent, mouse movements, content downloaded or generated, search terms, and error logs. We use this information to optimize functionality and user experience;

•

Transaction History

: records of your orders, purchases, licenses, and AI-generated content activities—used for analytics, fraud prevention, and customer support;

•

Location Data

: we may collect your general geographic location based on IP address for region-specific features or compliance purposes. We do not collect or track precise location unless explicitly required and permitted by you;

•

User-Submitted Content and Communications

: correspondence sent via email, social media, support tickets, or surveys. This includes the content of your messages, feedback, or testimonials; we may also collect information that you voluntarily provide when engaging with us—this can include messages sent to our support team, inquiries submitted through our contact forms, or interactions on social media. This data helps us respond effectively, track service quality, and improve user support.

•

User-Generated Content

: if you submit, generate, or publish AI-created artworks, designs, or written content via our tools, we may process and store such content (along with related metadata) as part of your use of the service;

•

Marketing and Preferences

: information related to your preferences, opt-in choices, and interactions with promotional materials, such as whether you opened an email or clicked on a campaign link;

•

Security and Risk Mitigation Data

: to help safeguard your account and our platform, we may collect information that assists in detecting and preventing unauthorized activity. This includes data used to assess the credibility of your device or login session (e.g. device integrity signals or risk indicators);

•

Interaction and Activity Insights

: we gather information on how you engage with our digital environments—such as which pages or tools you access, how often you use specific features, your search behavior, system crashes, and performance logs. This data helps us improve usability, resolve technical issues, and refine your overall experience;

You’re not obligated to share all the data we request. However, choosing not to provide certain information may limit your ability to access specific services or features.

Children’s Privacy

Our services are not directed to children under the age of 16. We do not knowingly collect personal data from children without parental consent. If you are a parent or guardian and believe that your child has provided us with personal data without your consent, please contact us immediately so we can take appropriate actions, including deleting that data.

Personal Data We Receive from Other Sources

In some cases, Lycheeks may receive personal information about you from external sources beyond your direct interaction with our platform. This helps us deliver better service, enhance platform security, and ensure a smoother user experience. The types of sources include:

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From Other People

: occasionally, other users or individuals may share your personal data with us. This could happen, for example, if someone purchases a digital gift for you, refers you to Lycheeks, or shares collaborative projects, artwork, or messages through our platform;

•

When You Authorize It

: you may choose to have third parties send data to Lycheeks on your behalf. For instance, you might allow your mobile provider to verify account information for identity confirmation, or connect a loyalty program to earn benefits or discounts within our services. When you do, we treat that data according to this Privacy Policy;

•

From Partners and Affiliates

: we work with select business partners who help us provide services—such as payment processors, security vendors, or AI service enablers. These partners may provide personal data for fraud detection, customer verification, or improving the accuracy of content delivery. In all such cases, data sharing follows strict contractual safeguards and complies with relevant privacy laws;

•

From Public and Licensed Sources

: for purposes such as developing and refining our AI tools, we may use publicly available information or licensed datasets—such as those containing imagery, speech samples, or creative content. When using these datasets, we comply with applicable legal standards and avoid attempts to identify individuals within the data. Private or sensitive personal data is never used to train Lycheeks' core AI systems without explicit consent;

We do not build user profiles based on data scraped from the web, nor do we link externally sourced data to your Lycheeks account unless explicitly directed by you or required to do so by law.

How We Use Personal Data

At Lycheeks, your privacy is a core principle that guides how we build, operate, and improve our platform. We process your personal data to provide, maintain, and enhance the experiences you rely on—from creative AI tools and artwork licensing to personalized design features and secure user interactions. Each use of your information is supported by a lawful basis, designed to align with your rights, expectations, and creative freedom.

We process your personal data only when we have a valid legal basis to do so. The legal bases we rely on include:

•

Consent

: when you have given clear and specific consent for us to process your data for a defined purpose (e.g. marketing communications);

•

Contractual Necessity

: when the processing is necessary to fulfill our contractual obligations to you, such as providing services or processing payments;

•

Legal Obligation

: when we are required to comply with applicable laws or regulatory requirements;

•

Vital Interests

: when the processing is necessary to protect your vital interests or those of another individual;

•

Legitimate Interests

: when the processing serves our legitimate interests, such as improving our services, ensuring security, or preventing fraud—provided that these interests do not override your fundamental rights and freedoms

Depending on the nature of your interaction with Lycheeks, we may rely on one or more of these legal bases for each type of data and processing activity. We carefully assess each case to ensure your privacy and rights are protected at all times.

Our Key Purposes for Processing Personal Data

We collect and process personal data only where it is necessary, lawful, and relevant to the relationship we have with you. The purposes for which we use your personal data are based on clear legal grounds and are designed to support our operations, enhance our services, and meet our legal obligations. Below are the key reasons why we may process your personal information:

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Enabling and Operating Our Services

: we collect and process data needed to provide you with access to your Lycheeks account and services. This includes: setting up your account and preferences, managing your subscriptions and orders, licensing and delivering digital artworks, enabling access to our AI generation tools, offering customer support and troubleshooting. Without this data, we may not be able to offer you the full functionality of our services.

•

Personalizing Your Creative Experience

: your personal preferences, usage behavior, and interactions across our platform help us provide tailored content and recommendations. This may include: suggesting artworks, tools, or styles based on your interests, curating design templates, color palettes, or features, customizing your browsing experience and content layout. You can manage personalization settings at any time through your profile or device settings.

•

Communicating With You

: we may use your contact details to keep you informed and engaged in ways that matter to you, such as responding to your inquiries or feedback, sending order confirmations and transactional notifications, sharing important updates to our services or policies, sending promotional content, creative news, or event invites (if you’ve opted in). Certain essential communications—such as service updates or security notices—may be sent even if you opt out of marketing emails.

•

Supporting AI Functionality and Creativity

: when you use our AI tools to generate content, we may process inputs (e.g. text, sketches, references), outputs (e.g. generated art or designs), related usage metrics. This helps us maintain service quality, improve algorithm performance, and foster innovation. Unless otherwise stated, we do not use personal data from these interactions for training external AI systems.

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Ensuring Security and Preventing Misuse

: to protect your account, our platform, and our community, we process data for authenticating user identities, detecting and mitigating fraudulent or abusive behavior, preventing unauthorized access, analyzing technical and usage data for anomaly detection, screening for illegal or harmful content. These measures are in place to safeguard both individual users and the broader Lycheeks ecosystem.

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Complying With Legal Requirements

: we may need to process or disclose your personal data in order to fulfill obligations under applicable local or international laws, respond to law enforcement requests, subpoenas, or court orders, maintain appropriate tax, accounting, or compliance records, enforce our terms, conditions, and intellectual property rights. We always evaluate legal demands carefully and aim to minimize their impact on your privacy.

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Driving Research and Development

: we use aggregated and anonymized data to support our internal development efforts. This helps us understand platform performance and user behavior trends, evaluate the effectiveness of new features or tools, innovate new creative solutions in AI and design, improve the overall quality and usability of Lycheeks services. No personally identifiable data is used for research without your consent.

We Respect Your Data Choices

We do not sell your personal data. Any sharing of your information is done only with trusted third parties—and only when it is essential for service delivery (e.g. payment processors, cloud infrastructure), required by law or legal processes, done under strict confidentiality and data protection agreements. We never permit partners to use your data for their own marketing or unrelated purposes.

Data Retention and Human Oversight

Your personal data is retained only as long as needed to fulfill the purposes outlined in this policy—or to meet legal obligations. We routinely review retention periods to ensure data is not stored longer than necessary.

We do not use automated decision-making or profiling that would significantly impact you without meaningful human involvement. When sensitive personal data is involved, we limit processing to what is strictly necessary and legally compliant.

Data Protection

At Lycheeks, your privacy and security are a top priority. We take strong steps to keep your personal data safe from loss, misuse, or unauthorized access. We use a mix of safeguards—including secure servers, encryption, access controls, and regular monitoring—to protect the data you share with us. These protections are designed to match the type of information we collect and how we use it. We also limit access to your personal data to only those who need it to do their job—whether it’s helping you with customer support, processing a transaction, or maintaining our systems. Everyone who handles your data is required to follow strict privacy and security standards. Our team constantly works to improve these measures and keep up with changing technology and risks, so that your data stays protected as our platform grows.

Shared Responsibility

While we are committed to protecting your data on our side, we encourage users to also take steps to keep their own information safe. This includes: choosing strong and unique passwords, being cautious with links or attachments from unverified sources, reporting suspicious activity related to your Lycheeks account.

Data Breach Notification

In the unlikely event of a data breach that may put your personal data at risk, we will notify you and the relevant regulatory authorities promptly as required by law. We will provide information about the nature of the breach, the data involved, and the measures we are taking to address it.

We recognize that your creative work, ideas, and personal data deserve the highest level of protection. Whether you're uploading reference material, collaborating on AI-assisted designs, or licensing digital artwork—our aim is to make security a seamless and trusted part of your Lycheeks experience.

Your Privacy Rights

At Lycheeks, we believe you have the right to know what personal data we hold about you and to control how it’s used. You can ask us to access, correct, delete, or transfer your data, and you can also limit how we process it. If we ask for your consent to use your personal data, you can withdraw that consent at any time. Importantly, exercising these rights will never result in you receiving less service or being treated unfairly.

Sometimes, there are reasons why we cannot fulfill a request. For example, if the law requires us to keep certain records, such as transaction details, or if your request would interfere with investigations related to security or fraud. We may also refuse a request if it could compromise someone else’s privacy or if it is unreasonable or repetitive. If we cannot grant your request, we will explain why and try to suggest other options when possible.

Cookies and Other Technologies

Lycheeks and its websites, apps, and online services use cookies and similar technologies to help improve your experience and support our services. These tools allow us to understand how people use our sites, ensure security, prevent fraud, and measure how well our content and ads are performing.

Cookies are small files stored on your device when you visit a website. They help remember your preferences, such as language settings, and enable key features like shopping carts or login authentication. Some cookies are essential for our services to work properly, while others help us learn about visitor behavior so we can offer a more personalized experience.

We also use technologies like web beacons and local storage, which work alongside cookies to gather information about your interactions with our services. For example, when you click links in emails we send, we may track those clicks to understand what interests you and improve our communications. If you prefer not to be tracked in this way, avoid clicking on links in such emails.

Your web browser settings usually control how cookies are handled. Most browsers accept cookies by default, but you can choose to block or delete them. Keep in mind that if you disable cookies entirely, some features on our website might not work properly or may become unavailable.

We treat the data collected by these technologies carefully. Sometimes, the information we gather may be combined with other data you’ve shared with us to create a more complete understanding of your preferences. When this happens, we handle it as personal data under our privacy guidelines.

If you want to manage your cookie preferences or learn more about how we use these technologies, you can find settings on our website or adjust your browser’s privacy controls.

Transfer of Personal Data Between Countries

Lycheeks operates internationally to provide you with the best services and products. Because of this, your personal data may be transferred to and processed by affiliated companies or service providers located in different countries, including outside of Italy.

We want to assure you that any transfer of your data is carried out in full compliance with laws. Our goal is to maintain a high level of security and protection for your information, no matter where it is processed or stored. We are committed to maintaining strong security standards wherever your data is handled, always respecting your privacy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting an updated version on our website and updating the “last updated” date. We encourage you to review this policy periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please feel free to reach out to us. Your privacy is important to us, and we are committed to being transparent and responsive. You can contact us through the details provided on our website, and we will do our best to assist you promptly.

Last updated by the Legal Team on June 30, 2025.

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